Evan Cohen: "An opportunity to reach people in the real world"

Viewers that can follow their favourite anchor’s movements or badges for dedicated readers: According to Foursquare’s General Manager Evan Cohen more and more media companies are willing to experiment online to engage their audiences. In the latest installment of VOCER’s interview series in cooperation with „Zeit Online“, he talks about how companies can profit from location based services.

Authors: Ulrike Langer, Alexander von Streit, Stephan Weichert
Chief Editor: Stephan Weichert
Music: unreal / dm BluesRock in D 100BPM / ccmixter.org
Editor/Mix: Christoph Brüggemeier

More interviews: Jeff Jarvis (German/English), Jay Rosen (German/English), Emily Bell (German/English), Scott Klein (German/English), Shazna Nessa (German/English), Evan Cohen (German version coming soon/English).